RESEARCH INTERESTS
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Consumer choice behavior
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Entrepreneurship and innovation
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Digital marketing and e-commerce
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Political marketing and voting behavior
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INTT 252 - Marketing
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INTT 434 - Business Development & Entrepreneurship
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INCT 534 - Entrepreneurship
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INCT 550 - Competing in International Markets
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ADEX 560 - Entrepreneurship
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INTT 465 - E-commerce
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INTT 527 - Research Methods
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INCT 523 - Competitive Intelligence
COURSES
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(SSCI) Yılmaz, C., Aygoren, O., & Özdemir Ö. (2012) “Factors Driving the Political Polarization Process in Turkey: Relative Effects of a Number of Determinants Ranging From Economic Voting Behavior to Collective Trauma Effects,” İktisat İşletme Finans Dergisi, 27 (311), 09-39.
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Aygoren, O. & Varnalı, K. (2011), “Value Based Analysis of Mobile Tagging,” International Journal of E-business Research, 7 (1), 93-104.
JOURNAL ARTICLES
INTERNATIONAL CONFERENCE PRESENTATIONS
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“Community Engagement or Funding, Through Which Crowdfunding Contributes to the Market Success of Video Games?” World Open Innovation Conference, WOIC, Barcelona, Spain. 2016
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“Case Methodology and Blended Learning Approach re Entrepreneurship Education” United States Association of Small Business and Entrepreneurship, USASBE, San Diego, CA. 2016
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“How Voters Respond to Party Discipline in the United States and Turkey” American Political Science Association Annual Meeting, APSA, September, San Francisco, CA. 2015
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“An Experimental Investigation of the Effects of Political Candidate Impression Management Strategies on Voting Intentions” International Political Marketing Conference, Stockholm, Sweden 2013
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“Understanding Choice Behavior in Political Marketing Context: A Favorable Voter Response Model” Informs Marketing Science Conference, Istanbul, Türkiye 2013
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“A Favorable Voter Responses Model” Academy of Marketing Science (AMS), Monterey View, US 2013
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“An Integrative Model of Voting Choice Behavior” American Marketing Association (AMA) Winter Educator’s Conference, Las Vegas, US 2013
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“Understanding and Modeling Voter Choice Behavior with Empirical Data” American Political Science Association (APSA) Annual Meeting, New Orleans, US 2012
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“Preference Construction and Consumer Knowledge: How Do Levels of Objective and Subjective Knowledge Affect Preference Consistency Across Differing Decision Tasks?,” Asia-Pacific Conference of Association for Consumer Research, Beijing, Renmin University of China 2011
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“Consumer Research in Brand Management” BrandMarker Conference, Bogazici University, Turkey 2011
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“Effects of Religion on Consumer Behavior: A Review and A Framework” International Conference on Islamic Marketing and Branding, University of Malaya, Kuala Lumpur, Malaysia 2010
NATIONAL CONFERENCE PRESENTATIONS
JOURNAL ARTICLES
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"A Conceptual Model on Early Internationalization Speed of New Ventures," National Marketing Congress, UPK, Trabzon, 2017
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“Effect of Ownership, Size and Content in Online Brand Communities on Attitude and Participation Intention,” National Marketing Congress, UPK, Eskişehir 2015
CASE STUDIES
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ScoreBeyond
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Tiffany Rothe Workouts: Short, Fun and Effective
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Unlu&Co: A Startup to Bank on
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Butigo.com: A Lean Mean Fashion Machine
THESIS SUPERVISED
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Arsen Cansın Kadakal, "A Comparison in Drivers of Internationalization Speed for High-tech and Low-tech Turkish International New Ventures", 2017 (in progress)