EDUCATION

  • Bogazici University, Istanbul 2007 - 2013 

      Ph.D., Marketing

  • London Business School, United Kingdom 2003 - 2004 

      MBA, International Exchange Program, Class Representative

  • Koc University, Istanbul 2002 - 2004 

      MBA, Full-time Program with High Honors, Awarded with Full Scholarship

  • Middle East Technical University, Ankara 1998 - 2002 

      B.S., Electrical and Electronics Engineering

  • Denizli Anatolian High School, Denizli 1991 - 1998 

EXPERIENCE

ACADEMIC POSITIONS

  • Bogazici University, 2015-present

      Assistant Professor, International Trade Department

      Coordinator, International Competition & Trade Executive Degree Graduate Program

      Courses: Marketing, International Marketing, Research Methods, E-commerce, Entrepreneurship, Innovation

  • Stanford University, CA, 2016

      Visiting Researcher, Center for Design Research

  • University of California at Berkeley, CA, 2014-2015

      Visiting Research Scholar, Political Science Department and Haas Business School

  • Istanbul Technical University, 2013-2015

     Assistant Professor, Management Engineering Department

     Courses: Marketing Management, New Product Design and Innovation, E-Marketing and Entrepreneurship

  • Bilgi University, Istanbul 2015-present

     Adjunct Assistant Professor, Marka Okulu

     Courses: Strategic Thinking and Innovation

PROFESSIONAL EXPERIENCE

  • BloombergHT, 2017 – present

      Producer and host for the program "Entrepreneurship World" a.k.a “Girişimcilik Dünyası”

  • Bogazici University Entrepreneurship Center, 2015 - present

      President

  • Bogazici University Innovation Center, 2015 - present

      Program Coordinator, Innovation & Entrepreneurship Online Certificate Program

      Program Coordinator, Innovation & Entrepreneurship for Development Online Certificate Program

  • Endeavor, 2015 - present

      Academic Board Member

  • Startup Bootcamp at Starter’s Hub, 2015 - present

      Mentor

  • Bogazici University, Department of Management, 2010 - 2013

      Teaching Assistant and Instructor in Marketing

  • Imovasyon Consulting, Bogazici University Kosgeb Technology Development Center, 2008 - 2010

      Co-Founder and CEO

- Led pioneering activities for developing an innovative mobile application named cepkod.com by managing a           team of five employees.

- Partnered with Microsoft Research in US and won the mobile tagging provider tender opened by Turkcell.

- Won incubation, R&D, angel network and marketing support from organizations such as Microsoft, Intel, Oracle,     Inovent, Etohum, METU, Bogazici University and Kosgeb.

- Developed the marketing plan by determining target clients, approaching them, analyzing their needs and              developing products accordingly with the team.

  • Kindo / MyHeritage, London based start-up, 2007 - 2009

      Country Manager Turkey

      - Coordinated the marketing, PR and media relations by using the cost-effective channels and created online                    publicity by identifying segments and communicating with them.

      - Advanced Turkish community to the top 5 countries among 17 countries represented in terms of members                        acquired and effectiveness of community activities; thereby significantly contributed to Kindo’s acquisition by                MyHeritage

  • PROCTER & GAMBLE, Istanbul, Turkey, 2004 - 2007

      Head of Innovation, Interdepartmental and Entrepreneurial Role 2006 - 2007

      - Established a team of ten people, one from each department, with the aim of increasing innovation in cultural              and business terms, defined role descriptions and set the vision. Led the team’s activities and created the concept          of Free Thinkers for the team.

     - Marketed the innovation concept to general manager and department heads (achieved one of the highest                         participation rates for an internal project.)

     - Led the innovation projects of marketing and sales departments. Helped repositioning of a new to market low-tier         diapers brand in marketing team and managed the project for decreasing high turnover rates in the in-store                   merchandising teams.

     - Coordinated internal marketing communication activities for innovation projects

     - Designed and implemented creativity trainings and GetBack30 productivity event which aimed to help employees            save 30 minutes everyday through the use of some tips and tricks. Marketed these activities to employees by                    innovative methods leading continuous involvement.

    Business Services Manager, Information and Decision Solutions Department, 2004 - 2007

    - Led change management projects and created $5M worth of value through cost savings and productivity                          improvements. The main projects included P&G and Gillette integration work covering the logistics, purchasing and        import/export businesses.

   - Coordinated multi-functional teams in Poland, Russia, and Romania on business transformation projects. Analyzed       and estimated value creation items for marketing projects to the organization; actualized beyond the expectation           targets by performing additional value creation.

E-mail: info@kesifyolu.com

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